| |
| |
|
Advertising Information |
|
|
|
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. "Yes, I want to reduce my inventory costs by 50 percent." 3) Include a picture of your brochure or catalog in your ad. 4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g "10 Ways To Reduce Your Phone Bill." 5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words "you" and "your" frequently and "I" and "We" less. 6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company. 7) Consider converting your ad into an advertorial. This format looks more like an article and contains valuable information. It attracts people who normally skip over ads because advertorials look like editorial content. If the publisher will allow it, use the same typeface as the publication the advertorial appears in. To see advertorial samples, visit the "Portfolio" section of my website http://www.dc-infobiz.com/ 8) Put quotation marks around the headline. This can draw 28 percent more attention than a headline without quotation marks. 9) Consider running your ad in black and white if you're using mostly text in the ad. Without colour, the ad looks more like an article. 10) The headline is the most important part of an ad. Spend time creating a powerful, benefit packed headline. If you don't stop the reader in their tracks with a good headline, few will bother to read the rest of the ad. About The Author David Coyne is a copywriter and marketing consultant. Need help writing your brochures, ads, web pages and other marketing materials? Contact David at his web site: http://www.dc-infobiz.com
MORE RESOURCES:
Broadband-Internet - Google News |
|
|
|
RELATED ARTICLES
Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. Localized Advertising - Door-to-Door Ad Distribution on the Fly! Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption. Advertising Agency In Boston: Tips and Tricks The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. Successful Print Advertising Designs Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space. Increase Business By Being Nice I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you. How to Write Ads that Increase Your Business I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). How Do People Know Youre in Business? One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture. What are Text Adverts? Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience.Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience. How To Write Super-Effective Ads and Sales Letters! "The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. In Advertising Bigger isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. A $40 Million Dollar Little Known Referral Strategy Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. Non-profit Coupon Books and Coupon Mailers for Small Businesses Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Why People Fail in Mail Order Mail order is a very complicated business. Every phase must beplanned, analyzed and tested. Pros and Cons of Establishing an In-House Ad Agency There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious. 100 Excellent Words and 70 Action Getting Phrases for Ad Writing 100 Excellent Words Absolutely. Amazing. LED Score Boards LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.
|
|
Home | Site Map | 101InfoLinks.com | Best Book Shop | Sports Fans ONLY 
.
|
| © 2007 |
