| |
| |
|
Advertising Information |
|
|
|
7 Tips for Better Ads
The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad. Some TV ads are so clever peopletend to remember the cleverness and forget theproduct. Here are seven tips to help you create better ads.Better ads for Newspaper, Radio, Billboards,Cable, Yellow Pages, anything with your name onit. 1 It's Not About YOU. Sell the benefits. Thebenefits of coming to your store or doingbusiness with you is what the customer wants,They say "What's In It For Me?" Your mug shoton a 40 foot billboard can't answer thatquestion. 2 Be Consistent Pick a theme and stick with it,in all your print, radio and TV ads. Pick a lookand stick with it. Every ad builds on yourbrand, don't change the concept because YOU aregetting tired of it. The exposure level withpotential customers is much less than with you. 3 Sell Benefits not Features. Once you get thecustomer in the door you can brag about thefeatures of your product or company, but lurethem there with a promise of a great benefit."Brushless Car Wash" is a feature "Cleaner thannew in two minutes" is a benefit. 4 Be Different. Check your Sunday paper to seehow many ads look alike. In the supermarket,most mustard is in a yellow package, most GingerAle has a green label. In advertising samenessis suicide. Don't look like or sound like yourcompetition. 5 Use a Great Headline "Jim's Locksmith Shop" atthe top of an ad is NOT a powerful headline, ora good opening for a radio ad. "We can Pick ANYlock!" or "Locked out? We Can Get You Back IN"are powerful and answer WIIFM ("What's In It ForMe?") 6 Make it Easy to Find You The best ads, inprint and in the air are directions, NOTaddress. Pay attention to ads you see this week."809 Main" doesn't say much, but "On Main StreetDowntown across from the firehouse" is a good asa map. Note: If your advertising will coverseveral communities (most do) be sure to includeyour city or community. No need to use state."On Main Street in Downtown Smallville acrossfrom the firehouse" 7 Avoid Phone Numbers With the exception ofYellow Pages Advertising, where people arelooking for telephone numbers, most folks don'tcarry a pad in the car or keep one next to theTV to jot down numbers. Remember how hard itwas to find something to write with when yousaw something on a TV news show that youreally wanted to call about? By the time youfound the pencil, it was gone. Same withadvertising. Focus on getting them to rememberyour benefits and your name. Phone numbers are abig NoNo. To have the best advertising, YOU must become theadvertising expert. Advice from the person sellingadvertising is usually best only for the mediabeing pitched and does not help you with theothers. Become an astute observer of others whoadvertise and use the best elements you see. For more about advertising from get my article "15Tips for Better Yellow Pages Ads" Send a blankeMail to the MailTo:15TipsYP@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES:
Broadband-Internet - Google News |
|
|
|
RELATED ARTICLES
5 Tips for Hot Yellow Pages Ads Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96. See How to Advertise and Gain More Money to Blast Another Project We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow. Crazy Ads? Maybe Youre Just Out of The Demo! My father called me to complain, again. He's 82 and he's angry. Advertising Primer for Fast Learners Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. Direct Mail Catalogs & Brochures: Write Captions That Sell Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. Why Not Use the Humble Fax in Your Advertising Strategy? When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. Mortgage Marketing - Broadcast Advertising vs Direct Advertising Do you know how to design and deploya marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success. A Lunchtime Lesson on Print Advertising I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Forgot The Ad Budget? Dont Panic! Bob is excited about his new business. He secured funding. The Forgotten Advertising Tip I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another. Science of Advertising and How to Benefit From It It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. 7 Unique Ways To Get FREE Advertising 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Marketing Advertising, While Advertising Your Market! Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world. Free Publicity With Dogs, Cats, and Rats Here's a fascinating idea.. Get Free Radio Advertisement Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine.. Developing a Formal Brand Messaging Document Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. Classified Ads That Get Results Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. LED Moving Message Displays LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology. 3 Elements To A Deal-Sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Small Business Image The single easiest way to increase sales is to look professional. People believe what they see.
|
|
Home | Site Map | 101InfoLinks.com | Best Book Shop | Sports Fans ONLY 
.
|
| © 2007 |
.jpg)