Advertising Information

Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales,this advertising must be seen or heard by potential buyers, andcause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people thinkare 'true.'They seem set in stone yet they are deadly to theadvertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

Los Angeles Times

FCC's plan for broadband Internet access falls short
Washington Post
The government has a big plan for broadband -- big enough that you'll want a broadband connection to download its full text. ...
FCC Plans National Access To Broadband InternetRed, White, and Blue Press (blog)
How fast is your broadband? Even the feds can't be sureLos Angeles Times
Plan Aims to Expand Broadband Across USVoice of America
Payson Roundup -Atlantic Online -Watching the Watchers.org (blog)
all 144 news articles »


Jim Sconyers: Broadband Internet coming -- but not to us?
Charleston Gazette
Manchin and President Obama are both talking about new initiatives to extend high-speed broadband Internet access, one for West Virginia and the other ...



The Grand Rapids Press - MLive.com

Hoping to Attract Google? Go Jump in the Lake
New York Times
The mayor of Duluth, Minn., threw himself into the ice-ringed waters of Lake Superior. The mayor of Sarasota, Fla., immersed himself in a ...
Citywide Wi-FiTexas A&M The Battalion
From the news deskHometownlife.com
City tries for Google trialPalladium-Item
Daily Journal of Commerce -TMCnet
all 61 news articles »


Kansas City Star

FCC plan would greatly expand broadband Internet connections
Washington Post
The Federal Communications Commission announced on Monday its long-awaited plan to bring broadband Internet connections to every home and ...
Local officials praise broadband Internet proposalDaily American Online
A new right for Americans: universal broadband InternetExaminer.com
US plan for broadband Internet releasedWikinews
Ozarks First -NewsHour -AllGov
all 2,364 news articles »



Prince William seeks to be lab for Google's speedy Internet
Washington Post
Prince William County will vie for a spot in a nationwide trial that Google plans to launch of "ultra high-speed" broadband Internet, ...

and more »


Russia's Broadband Internet Use Rising, Even Afar -Vedomosti
FOXBusiness
Broadband Internet use in Russia is spreading beyond major cities to the vast regions, according to a new study, business daily Vedomosti reports Thursday. ...

and more »


The Guardian (blog)

Gordon Brown promises super-fast broadband for everyone
Bigmouthmedia News
by Search Copywriter Gordon Brown has pledged that every home in the UK will be connected to super-fast broadband internet by 2020 under Labour. ...
Prime Minister Gordon Borwn plans an internet revolutionMirror.co.uk
Brown says web can save Britain billionsReuters UK

all 158 news articles »


Everything Long Beach (press release)

City Vies for Trial of Google's Broadband Internet
Santa Monica Mirror
The City of Santa Monica is preparing an application to participate in a trial of ultra-high speed broadband networks offered by Google. ...
EDITORIAL: A chance at advancementPlattsburgh Press Republican
Luján backs Farmington's Google proposalThe New Mexico Independent
Orcas organizer wants Google's ultra-high speed Internet in the San JuansJournal of the San Jaun Islands
O'Reilly Radar (blog) -Record-Searchlight
all 113 news articles »


Kansas City Star

Broadband Internet service narrows the gap between urban and rural areas
Kansas City Star
The Federal Communications Commission estimates that 96 percent of Americans at least have the option to subscribe to broadband Internet service. ...
FCC wants 90% of US with broadband InternetTuscaloosa News (subscription) (blog)
FCC broadband plan: It must spur competitionChristian Science Monitor
FCC Pushes For Universally Accessible Nationwide WirelessHot Hardware
AOL News -Radio Survivor (blog) -TechSpot
all 205 news articles »

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