| |
| |
|
Book Marketing Information |
|
|
|
Looking to Sell Your Book for a Good Price?
Many self-publishing authors plan on eventually selling theirbook to a large publisher at a good price. The fast track way toachieve this goal is to push up the market value of a book with apush v. pull strategy. This article shows you how to do exactlythat, using a simple Internet strategy that any self-publishercan afford. PUSH v. PULL EXPLAINED Books with push like Harry Potter push customers through thedoors, and the registers go kachink, kachink. With self-published titles, booksellers must pull customers through thedoor and that costs money. Put yourself in their shoes. Givingpreference to books with built-in push makes sense. Remember this formula: push stacks chips on your side of thebargaining table and pull sweeps them away. With a transferableInternet presence strategy, you can stack chips to the ceilingjust like the big boys do. WHAT THE BIG BOYS ARE DOING The push is on with major publishers to build market value fortheir intellectual properties with the Digital Object Identifier(DOI) system. A DOI is a permanent Internet address for your book. No matterhow many times ownership of a book changes hands, the DOIInternet address is permanently bound to the book, just astightly as the binding. This is why hundreds of big publishershave registered over 16 million intellectual properties with theDOI system with millions more on the way. Who fueled the creation of the DOI system? Computer experts?No. From a market asset valuation standpoint, that makes as muchas sense as going to a Sushi Chef for a vasectomy. (Better idea- get the Sushi afterwards!) Rather, it was senior publishing executives and their financialgurus who pushed for the creation of the DOI system. When yousit down at the bargaining table with a DOI, you'll be talkingtheir language. PLAYING WITH THE BIG BOYS The Internet is like an elephant, it remembers everything and itcan remember a lot! You can always include your email address oryour web site address but these things point to a businessidentity - not the work, itself. Use the same DOI on every web page, ezine article, review, blogpost, etc. and it becomes a 24/7 market value builder thatfollows the work. If something changes, like your email or website address, one simple update is all it takes. No moreannoying "page not found" or "no such e-mail recipient" errors. Use your DOI the right way, and every little stitch of webpresence marketing you've done becomes one more chip onbargaining table. Remember, the big guys speak DOI. DOI BENEFITS ARE IMMEDIATE Getting good book reviews is so miserably hard these days,especially for self-published authors. What if your book finallygets that fabulous review you've hoped for long afterpublication? Will it be orphaned from the book marketinginformation you've already published on the Internet? No. One quick update of your DOI and everything that it references onthe Internet will immediately begin broadcasting your fabulousreview to the online world. START ADDING MARKET VALUE TODAY Each day, try to add more market value to your book. A blog posthere, an ezine article there. These things cost nothing, and yetthey can push huge amounts of sales-generating traffic at yourbook. As a self-published author, you've got to keep your eyes on whatthe big guys are doing, and when you can emulate them on thecheap, you do it! WHEN TO GET YOUR DOI The best time to register your DOI is after your books areavailable for purchase on Amazon.com and other online booksellersites. This way, you can create menu options in your DOI thatlink to online bookseller pages for immediate sales results. Be sure to ask your publisher or vanity press if they offer a DOIservice. One that does is Your Own World Books (Yowbooks.com).Their Author Advantage program includes a transferable DOI. If your publisher does not offer a DOI service, that's OK. Asthe copyright holder, you can register your DOI with anindependent DOI hosting service like DOIeasylink.NET. The annualcost of a DOI is comparable to one-month web site hosting fee.Plus, you get a 1-page Internet response page and descriptivemenus with multiple Internet links. USE A DOI TO HIT CRITICAL MASS If you remember only one thing from this article, let it be this.Think like the big boys. Use this strategy to add more marketvalue by continually broadcasting information on the Internetwith your DOI. Eventually, you'll hit critical mass. Peoplewill buy your book, and large publishers will see this and beimpressed! Free Publishing Guidelines: You have permission to publish thisarticle electronically or in print, free of charge, as long asthe bylines are included. A courtesy copy of your publicationwould be appreciated. DOIeasylink.NET: We Add Value to Your Book- Learn More: http://doieasylink.net- http://dx.doi.org/10.2122/doieasylink- Marshall Masters, President- http://dx.doi.org/10.1572/marshall.masters Marshall Masters is a publisher, self-published author, radiopersonality and Internet technologist. His published titlesinclude Godschild Covenant: Return of Nibiru, Gold Fever, Indigo-E.T. Connection, and Orange Blossom. He founded DOIeasylink.NETto make the DOI system available to self-publishers and smallpresses. Drawing upon his decades of consulting experience withnotable firms such as AT&T, Oracle, HP, Lockheed and SunMicrosystems, he created a simple, affordable DOI solution forself-publishers and small presses.
MORE RESOURCES:
IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release)
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Sell More Books With an E-mail Newsletter NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. Get Rich Writing Fiction Some of us write simply because we can't not write. Ideas grabus, move us, and demand to be written. How to Create an Amazing Author Website Without a website, an author is unknown.Without a website, an author sells fewer books. Publicity for Buzz Marketing for Authors Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it.Getting people to actually enter a bookstore with the purposeof buying your book is not easy because you're not a "brandname" yet. 7 Vital Book Promotion Tips As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. Increase Book Sales: When a Sale Is No Longer Just a Sale Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook hadvery poor sales for her books. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. How a Book is Born: One Authors Story Not all books come out whole, all at once. In fact, most books ease out little by little. Speaking for a Publication Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Attract More Buyers to Your Book: Use Metaphors Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. Promotion - Credibility Extras For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. What's Wrong with the Internet? It Must be Broken! After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted. Successful Book Marketing The Natural Way - Part 1 Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Does Your Book Cover Pass the "Ignore" Test? Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. Online Book Promotion Beats Traditional Seven to One - Part 2 Think of Your Promotion Time and BudgetMost one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Is There a Book Hiding Inside You? Have you always wanted to write?Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have you ever said "someday, when I have time, I am going to write a book?"Perhaps now is the moment for you to put your excuses in the garbage and your fingers on the keys. You will never 'find' time; you simply have to 'make' time to write. Dont Clone your Book or Business Marketing Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. How To Get The Most From Your Free eBooks Marketing Campaign First, your ebook needs to have an attractive title.The title should grab the attention of your intendedtarget audience. Sell Your Book At Book Fairs, Festivals & Trade Shows Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book.
|
Home | Site Map | 101InfoLinks Directory | You'll LOVE This! | Sports Fans ONLY
|
| © 2007 |
.
