| |
| |
|
Book Marketing Information |
|
|
|
Whats Killing Your Publishing Career?
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005. Are you a part of this population? There are many aspects that make up these individuals. However, let us target just three that are undeniable to anyone reading this article. As in anything we do, a large portion of it is about taking risks. Are you a risk taker? You've completed your manuscript or just published your novel; it is time to open the entrepreneur portion of your brain. Risk takers do not mind the possible end result because the thought of success in pure motivation. Many writers and authors remain reclusive within the safe haven of their creativity. What makes this ideology costly? It is the slow return on their investment. Are you wondering if you fit into this population of authors? Sure you have published your work for the whole world to read, even critique. But that is just the beginning of this venture. What makes you any different than the other hundreds of thousands of writers and authors? Sure you can play it safe and hope your extraordinary opportunity hits you over your head. Why not become a risk taker and take it by authority? Becoming a risk taker you must be: --- persistent --- creative --- passionate Another obvious bludgeon death is the lack of knowledge. Yes it is lovely to remain in your creative world and just produce book after book. Can you imagine leaving all the other hoopla for others to sort out? No one whose a true business person would dare allow themselves to walk blind in their business. Prime examples are Oprah, Donald Trump and Bill Gates. However, many writers and authors are just that, blind. In order to be successful, you need to be savvy on all levels in the literary industry. If you are not, just like buying a car, you are going to get taken every time. Do your homework, rather than relying on third party hearsay. Why would you find knowing unimportant?For example, POD (print on demand) writers. Many have shouted foul play. The pitch is knowing the short and long term of POD. Before signing any contract, may it be for a car, house, student loan, or what have you, the rule of thumb is to know what it says. If you do not know, you will swing at a curve ball because the only pitch you anticipated was the fastball. To become knowledgeable: --- ask questions --- take the time to research --- make sure you understand Lastly, the beast of all beasts, is marketing. It is amazing how many authors who are not marketing exhaustively. This reverts back to the second point of lack of knowledge. Too many authors belief that a publisher will sign them and they will promote and market their book. Happy to inform you, that is not always the case. This is your business and these publishers have invested enough in you, such as, advance, printing, and a brief promotion run. After this, it is the author's job to build a website, create news releases, get interviews and so on. There are many authors and writers out there with published works who are at a lost. Many assume self-published authors must deal with marketing and promoting. If no one has informed you, allow me: that is not true. All published authors, in any realm must market themselves. How else will your book or novel sell without getting out to the masses? Your readers? To market, you must: --- think-outside-the-box --- market everyday on some level --- address all angles of your novel or book --- have a user friendly website Take a look at where you are and where you desire to be in this literary world. Determine if you are killing your publishing career. This is going to be a challenge, but you have to have enough energy, passion, and juice to make it past the trying moments. As a writer or author, make sure you are multi-dimensional. You are becoming an entrepreneur, so know where your hats are and when to wear them. C.F. Jackson is the author of the ebook The Self-Publisher's Little Black Book: The Resource Book to Self-Publishing for Writers, Authors and Poets: http://www.thepublisherslittleblackbook.com This author has been Nominated Atlanta Daily World Reader's Choice for Author of the Year - 2005 for the suspense fiction novel, Won't Be Denied. Visit http://www.cfjackson.us to learn more about this author and or contact.
MORE RESOURCES:
IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release)
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Creating a Book Poster Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster. Get Rich Writing Fiction Some of us write simply because we can't not write. Ideas grabus, move us, and demand to be written. Book Club Sales -- Increasing the Odds What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. 7 Vital Book Promotion Tips As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. 28 Reasons Why Publishers Will Buy Your Book Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. Publicity for Buzz Marketing for Authors Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it.Getting people to actually enter a bookstore with the purposeof buying your book is not easy because you're not a "brandname" yet. Attract More Buyers to Your Book: Use Metaphors Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. Book Promotion Myth -- The Best Place to Sell Books is a Bookstore When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. Interview with Book and Marketing Coach-Judy Cullins - Part 1 To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion? A 1- The best promotion is a natural promotion--that authors will actually do. Do You Long To See Your Books Published And Selling From The Major Chains? To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously.And so to avoid this unpleasant scenario, I have developed over the years a series of 160 vital steps; steps that not only get my books published and into the major chains but selling online and offline as bestsellers in their genre. Make Big Profits from Small Booklets What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book. 8 Ways to Find Good Reviewers for Your New Book Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. Marketing for Writers When Writing Just Isnt Enough Many writers write for the experience. Others dream of having a number one best seller. Dont Clone your Book or Business Marketing Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Ten Ways to Make Your Book Outsell Another Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1. Make your Book Stand Out From the Crowd: Know your Audience Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.
|
Home | Site Map | 101InfoLinks Directory | You'll LOVE This! | Sports Fans ONLY
|
| © 2007 |
.
