| |
| |
|
Branding Information |
|
|
|
Living Your Brand on the Web - Part 1
OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.com there are about 8,058,044,651 current web pages. That's billion with a "B"! So how do you stand out? The first thing you should do is stop using a free email service. More often than not, a potential client will delete your email if they are not familiar with whom it is coming from. Think about what you do with emails that you are not familiar with. Having your domain name in the "From" field lets them know that it is you and your business that is calling on them. Plus, don't you want your business name in front of as many eyeballs as possible? If you use a free or fee-based email service (Hotmail, Yahoo!, AOL, Earthlink, etc.) then at least make it work for you. Having an email named wilsonwidgets@hotmail.com is much more identifiable than wilwid123@hotmail.com and again puts your companies name in front of the client. If you choose to send email via one of these services then most people will assume that you do not have a web presence and that can reflect negatively on your brand. The best way to present your identity to your clients via email is to make sure that they are reading what you are sending out. If they delete it then they never read it. In many cases, email accounts come free with standard hosting of your domain, so it makes zero sense to not have your own personalized email account. Bottom line: If your email address doesn't convey any meaning about you and your business, every email you send will be a missed opportunity. Glenn Geiger is the Director of Interactive Services for Pixallure Design LLC, http://www.pixallure.com. Glenn has worked in Web site design, development, systems administration and management since 1987, including work for DynCorp, Accent Software, GlobalKey, Inc., and Digital Equipment Corp. This article may be freely distributed as long as the author's bio is included with an active link to http://www.Pixallure.com.
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Articles: The Perfect Branding Tool If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?Web articles. Donald Trump On Branding - Brand Identity Guru Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Branding Fiasco -- Better Be Who You Say You Are! Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans.Just released, the AARC report, The Luxury Market: Spring 2005 Survey of Affluent Americans, shows the affluent named Rolex, Cartier, and Tag Heuer as the top three brands for quality, regardless of price, for lady's fine watches. Into The Limelight To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. Franchising is Virtually Fraud Free The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Santa - The Brand Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations. How A Crazy Branding Stunt Can Bring Results For Years As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists. Logo Design - Corporate Identity Branding - Brand Identity Guru Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. The Very Basics of Design Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. Naming Names... How to Name your Business Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing". Franchisor Policies for Unlicensed or Sold Territories Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. Brand Love, Part 2 Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships. How Brand as an Intellectual Property has Led to Corporate Globalisation? IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation. Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic.. Build Brand Identity Through Product Branding Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT - PLACEMENT - PROMOTION - PEOPLE. These 4 P's will enable you to check the way your brand is interpreted. Brand Equity Building - Measuring Brand Value Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind. Business Branding - How Character Affects Customers and Your Business Image The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character. Build Customer Loyalty by Promoting Your Customers Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Why Should I do Business With You? It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.
|
Home | Site Map | 101InfoLinks Directory | You'll LOVE This! | Sports Fans ONLY
|
| © 2007 |
.
