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Email Marketing Information |
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Email Marketing Information
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An Introduction to Auditing Your Email Audiences Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. 10 Reasons to Outsouce Your Next Email Marketing Campaign So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can't. Is the IronPort Whitelist Actually An Extortion Tactic? It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true. Tips to Bounce-Proof Your Email List Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. Dirty Secrets Of Co-Registration Email Lists Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I wasall ears. Up to that point, I had not managed to get my listsabove 60,000 (after many years of consistently working at it). Is Your Email Address Blacklisted? A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience. 10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. Top 5 Reasons to Use Autoresponders One of the best and newest tools out there for generatingrevenue is the Auto-Responder. If you aren't using thistool in your business you are *losing money*!Many times customers arrive at your website but aren't quiteready to buy. Why Email Marketing Matters According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products 1) Website FocusMake sure your site is focused on a specific category of products. I cannot stress this enough. 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. How To Use a Message Sequence to Increase Your Sales If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors.The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5th to12th contactsproduce 80% of sales. Seven Ways to Dramatically Increase Your Email Marketing Profitability 1. The Power of SevenWhen choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. Dear Ms. Subscriber - Please Dont Unsubscribe Don't be insulted. Don't take it as a personal rejection. 8 Quick, Hot Reasons You Should Offer an E-mail Course Today 1. E-mail courses are generally quick and easy to create. A Lesson In Email: The Money Is In The List... With The Back-End Sales Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.The reason for this is because Back-end sales, are the ultimate way to realize the true 'life-time value' of your customers/list. Does Punctuation Really Matter in Email? So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. The 8 Biggest Newsletter Marketing Mistakes Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.
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